IBM’s Multicultural Multinational Teams Essay

When someone thinks of a well-established and traditional company, they may think of IBM. IBM is well known for its written and unwritten rules. IBM likes to focus on individual promotions and achievement and the expectation of lifetime service at the company. But times have changed in this day and age. The company’s new focus is on teamwork. The total amount of hours that IBM devoted to management time for team projects is a great idea and has shown that teams can improve a company for the better. Their human resources department did an excellent job in dedicating those hours to team projects. The teams of employees that IBM sends overseas will bring them new clients but will also widens the opportunity for new clients through helping other companies or organizations. By developing teams, IBM will be able to prepare an extremely strong and varied team. The teams can coup-up with any culture and get the job done successfully. By developing teams IBM will get a leader or problem solver, the team members can work together globally and become sensitive to another culture and their traditions or customs, it will build trust and understanding amongst the team members to complete a project, and any experience team can support a team that does not have a leader or someone who is an affective communicator. Working in teams will benefit both IBM and the employees. IBM’s culture had to change to keep up with society and the changing times. Not only will that but team focused companies have skills variety, diversity, a common purpose and goal. So, essentially companies that are focus on teams rather than individual work are better companies. There are five stages to forming an effective team. These developing steps are forming, storming, and norming, performing and adjourning. The first stage, forming is when the team members will get together to meet each other professionally and hear about goals and any information that the managers have given to help them. The second stage, storming is the adverse phases of the group stop progress. This phase is when members of the group may become unwilling to abide by the rules and regulations that where agreed upon during the forming stage. In some instances, management may have to set in and resolve the issue. The third stage is norming, in which disagreements are resolved Rules, regulations and leadership may have been changed to better suit the group. During this phase more constructive work and assignment completion may happen. The fourth stage is performing; this is when the group is at the top of performance.

Hilton Hotel

These things that I learned at last lesson: 1)Product and service difference: Basically ; Products are tangible and services are intangible. For example; Apple Iphone, Coffe Mocha at Starbucks are products,but healthy services sector,home repair service,wireless communication,trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things. For example;mother buy napkin for her baby and then baby consume it in this situation baby is a consumer, mother is a customer . )Sales dont mean to marketing. Sales cover just selling but marketing process makes the broad strategy. Selling and advertising are only part of larger ‘marketing mix’ marketers purpose satisfying customer needs. 4)Consumer Behavior:’The behavior that consumers display in searching for purchasing,using,evaulating and disposing of products and services that they expect will satisfy their needs’. When ? decide to buy new product what fa ctors influence on me?A)External factors:cultural,social,family roles&status,reference groups B)Internal factors:psychological factors(motivation,perception,learning,belief and attitudes) * Consumer behavior includes all the decisions a consumer makes when spending their time and money. The what,why,when,where,and how of consumer purchases are examined. 5)Two consumer entities Personal consumer:the individual who buys goods &services for his or her own use for household use. Organizational consumer:Business,government Marketing Concept: Production orientation:company wanted efficient production lines ,not focused product variation.Sales Orientation:overproduction,excess product Marketing concept:focus on customer,expectations of customer,marketers become more sophisticated in understanding the consumer and delivering products that meet their need. Societal Marketing Concept:Consider consumers long run best interest,in this concept marketers are consciousof negative effect health,env ironment. * Fair trade: trying to give support manufacturer,especially poor companies such as Africa Endonesia. Segmentation,targeting,positioning:Segment:share simialr meet and expectations and enables marketers to target consumers.Divide the total market into smaller segments. (segmentation) Types of segmentation:geographic,demographic(age gender,family size,family life-cycle Marketing mix: The set of tactical marketing tool. 4P=PRODUCT,PLACE,PROMOTION,PRICE. P roduct;goods&services combination. Place;includes company activities that make the product available to target consumers. for example;using social networks,internet stores. Promotion;activities that malke product availableto target customers,and persuade. (public relation,advertisement,selling process. Customer value:Perceived value is relative and subjective.Developing a value proposition(unique selling proposition) is critical in attaining successful positioning of a broad Customer trust: Recommendation,word of mouth infl uence on customers,newspaper,websites Customer retention:loyal customer:buy more products, are less price sensitive Customer profitibality-focused marketing: BCG growth-share matrix=each produsct hs different contribution(star,question mark,cash cow,dog) Platinum- heavy user,not price sensitive Gold-heavy user but not as profitable Iron Lead-like dogs in bcg approaches SEYMA TEMEL-135710019 Hilton Hotel News Brief Hilton Hotels tops in customer satisfaction http://planyourmeetings. com/2006/06/01/hilton-hotels-tops-in-customer-satisfaction/ By Kristi Casey Sanders Published: June 1, 2006 Hilton Hotels Corporation leads the hotel industry in customer satisfaction, according to the latest statistics from the American Customer Satisfaction Index (ACSI). With a score of 78 points out of a possible 100, Hilton took the leadership position among the seven hotel companies mentioned in the survey. Overall, the hotel industry improved 3 percent to 75, equaling its highest score since 1994. Hilton takes great pride in its ACSI customer satisfaction score, which confirms the results of an unparalleled focus and commitment by the 74,000 team members at our owned and managed hotel properties across the country to deliver the best in guest service,† said Dieter Huckestein, president – hotel operations owned and managed for Hilton Hotels Corporation. Hilton’s portfolio of 2,000 hotels includes Hilton, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn and Homewood Suites by Hilton.The ACSI is produced through a partnership of the University of Michigan Business School, ASQ, and CFI Group, which measures customer satisfaction in the competitive hotel industry on a regular basis. The ACSI is updated on a rolling basis. New scores for the hotel industry replace those collected one year ago and are added to scores of five other sectors of the economy measured during the intervening year. One sector that didn’t fare well was the airline industry, which dropped 1. percent to 65, its lowest score since the industry was rocked by 9/11. Southwest Airlines still rules the industry at 74. US Airways made the industry’s biggest jump, improving nearly 9 percent to 62. Northwest Airlines, on the other hand, dropped 4. 7 percent to 61, taking last place in the industry as it struggles with strikes and a Chapter 11 bankr uptcy filing. The overall decline was attributed to the airlines’ struggle with labor contracts, bankruptcies and higher fuel prices, leaving consumers feeling they are getting less for their money.

How does the applied math relate with the insurance field Assignment

How does the applied math relate with the insurance field - Assignment Example For example, when buying or selling an insurance policy, it is important for the two parties to understand the risks involved. These risks are analyzed, and their impact evaluated. This helps in determining the actual amount of the policy and the terms of payment. Secondly, mathematical techniques are used in analyzing utility curves. These curves are useful in determining how much a consumer is going to buy insurance for (Green, 96). In normal cases, the insuring firm has to charge the customer a fee more than the value of the risk. The utility curves thus help the insurance company determine the exact amount the customer is going to pay for the insurance. For example, if a consumer’s average loss per year for repairing his car is $10000, then the insurance company has to charge a fee above this figure for the insurance. This can only be achieved if mathematical techniques are used so as to calculate the actual profit percentage that the insurance company will charge. Thirdly, the insurance sector heavily relies on market research in the development of the various policies and understanding of the existing ones (Green, 97). Market research helps the insurance firms understand the best policies that will satisfy the demands of the market. For example, a company might want to study the market potential before developing a new insurance policy. In order to avoid losses, the company needs to have accurate information about the market. Mathematics is heavily applied in market research. For instance, random sampling can be employed by the insurance firms to understand various phenomenons in the market. In order to effectively collect, organize and analyze such data, mathematical techniques are required for accuracy. In particular, statistical methods are used in marketing research where variables such as standard deviation and variance help in the analysis of the collected data. Finally, applied mathematics is useful when it

Advanced Database Essay Example | Topics and Well Written Essays - 1250 words - 1

Advanced Database - Essay Example This called for interventions such as the MapReduce meant to support distributed computing that involves the use of large amounts of data. Most of the activities that involve the use of big data are either for analytical or transactional applications. Data warehousing was the conventional method of helping manage data and provide information that helped in decision-making. Warehousing of big data has been questioned and it seems to be on the brink of inviting another data processing strategy. It is the wish of every organization to store up data and use the same data in decision making of the organization. Data mining entails the process of data retrieval and analysis in order for it to make sense for use in organizational decision-making. Data mining software have been developed to facilitate the analysis of data from a number of perspectives based on the needs of the users. In addition, they are able to categorize the data and develop summaries that will predict relationships. Data mining is a very important process since it helps in segregation of data so that an organization is able to keep a keen eye on the most important information. The essence of having the data mining software developed is based on the size of data that organizations struggle with; mainly in gigabytes and terabytes. Raw data is deficient and cannot be relied upon by business owners and the managements in their decision-making (Brown & Kros, 2003). This is because it has a lot of junk information that may not be necessarily necessary. Data mining has constantly evolved with time. its main essence over the years has been to obtain information from databases in order to facilitate the analysis of business progress. In the 1960s, the main concern by many business owners pertained issues to do with revenue. Data mining entailed mainly data collection where the technology under application was mainly the use of discs, computers, and tapes. With advancements in

Antigone Essay Example | Topics and Well Written Essays - 250 words - 8

Antigone - Essay Example He is a greedy king of Thebes that wants to have much money. He disrespects women especially Antigone that he distastes very much. Creon put Antigone in the tomb to starve to death. By state and gender, Creon has the superior position of making almost the decisions for the entire city while Antigone serves as a subordinate and follower. During the burial of Polyneices, the two show different ideas that are based on similar motives of the power struggle. In this burial occasion, the author portrays a conflict of the state and the family obligations (Sophocles, and Ian C. Johnston. 23). The audience can see that mindsets of these characters are same. In spite of having conflicting opinions, their motives coincide always rather than collide. In fact, it is an arrogant sense of pride that propels the motives of these characters behind their respective opinions. Antigone is ready to defy the rules of Creon to honor the burial obligations of the family. She believes it is her role to preside over the burial and in this regard she does not want to let go of her sense of the pride in honor of Creon rules. In conclusion, both characters die out of their arrogant pride towards one another. However, the death of Antigone is more tragic. Antigone dies a victim of her own hubris as well as the hubris of Creon. Surely, if the two characters had let go of their arrogant pride they would not have a tragic death. On the other hand, if they had been destined to die in that manner nobody would have changed it. Fate cannot be obstructed

International Business Law Essay Example | Topics and Well Written Essays - 2000 words - 4

International Business Law - Essay Example Most of these laws are based on international treaties and conventions, bilateral trade agreements, bilateral tax agreements, international financial and crimes statues, various forms of economic integration, among others. It is worth noting that most of these laws are geared towards protecting investors, residents of investee countries and relevant governments from fraud, exploitations and other malpractices that can stem from illegal operations. Most laws controlling international business deal with taxation, money laundering, employee rights, the process and system of justice, competition, among others (Goode & McKendrick ,2007). International law may be defined as the body of rules that nations or states recognize as binding upon one another in their mutual relations in areas of investment trade and services. In this area some of the Sources of international law are customs, treaties, and general principles of law, resolutions and declarations of international organizations, doctrines of equity and writings of judges together with legal scholars.A company that wishes to begin operation in Germany can choose between three different legal forms under company which are ; the formation of a permanent establishment or the formation of an independent branch establishment, the formation of a German partnership and the formation of a corporation as the Ultra Educational Software Ltd.’s subsidiary. It is also possible when studying the recent rulings of the European Court of Justice for a company to use corporations from other European Member States with a good example of the English Limited Company which is very popular. It is said that more than 30,000 Limited Companies exist in the republic of Germany. Definitely may be will be exposing itself to a number of legal risks as it embarks on exporting chocolate to Germany. First of all, the company shall

E# 3 Essay Example | Topics and Well Written Essays - 2500 words

E# 3 - Essay Example By rising such awareness, government can raise awareness on the nature of the ecosystem thus limiting human interference with the marine ecosystems thus increasing the chances of sea turtle increasing their population. Animal conservation campaigns have heightened globally with the developed countries championing for the creation of effective animal sanctuaries in order to care for some of the endangered animal species. While the wild hog is not endangered, it has some rare species that require effective conservation in order to increase diversity. The book therefore provides effective population genetic techniques that will safeguard the interests and longevity of the unique species of the wild pig. Additionally, the book describes the relationship between wild pigs and other animals thus informing the nature of conservation of such animals. This book makes a perfect reference for Ian Frazier’s story, Hogs Wild since it analyses the life of yet another fundamental author who wrote books on the same animals. The autobiography thus describes the life of Frank Broyles as he lived in the wild studying the unique wild mammals. The author of the book provides vivid descriptions of Broyles’ interaction with the wild pigs a feature that does not only portray Broyles’ inherent personality features but also portray the wild pig’s aggressive features. Such revelations are therefore vital in Ian Frazier’s story in which he strives to portray the wild nature of the animals. Edwards, M. A., & Zoological Society. . (1982). Animal disease in relation to animal conservation: The proceedings of a symposium held at the Zoological Society of London on 26 and 27 November 1981. London: Acad. Pr. Disease prevalence is yet another fundamental feature that influences the interaction between wild pigs and humans besides other animals in their ecosystems. Diseases are some of the natural disasters that threaten the population of different animals

Homiletical Perspective Essay Example | Topics and Well Written Essays - 750 words

Homiletical Perspective - Essay Example In a bid to evaluating various homiletic challenges in this story, the issues of significant concern include the preacher to preach this text, problems arising from the text for a contemporary congregation, and surprise twists within the story. In addition, the paper attempts to identify different ways through which image and story can be used beyond strict analogy in shaping the lives of contemporary Christians. It is evident from this paper that there are different ways through which sermons on the story can be used to shape lives of Christians. Effects of the text on life of a community as well as the future of this story form part of the paper. Evidently, anyone who can understand and interpret various messages in this long passage can preach the text. After all, preaching simply entails delivering a sermon or religious address to a group of followers. Preaching also includes teaching or proclaiming some religious messages3. Therefore, it is possible that anyone having the abilit y to address a gathering or assemblage of persons can preach this text. Nonetheless, not all preachers will find this text good to preach4. Other than its length, the text poses homiletic issues especially with reference to contemporary Christians. What’s more, preaching this text requires an emotionally strong preacher who can overcome emotions especially from the congregation given that this scripture evokes a lot of emotions. Two main homiletic challenges that make this text not appealing to many preachers are that Mark does not talk about the resurrection of Jesus Christ and the fact that Mark through his story evokes a lot of emotions from the listeners. Amazingly, Mark vividly describes the trials and death of Jesus Christ without mentioning His resurrection5. This provides the first homiletic challenge. Salvation according to Christians is the death and resurrection of Jesus Christ. Christians strongly believe that through the death of Jesus Christ on the cross all the sins were washed. His resurrection on the other hand depicts a new dawn in respect to salvation. Consequently, it becomes difficult for a preacher to talk about salvation without mentioning resurrection of Jesus Christ as it is in this text. Surprisingly, this text is used during Palm Sunday, which forms the foundation of Christian faith. If Jesus Christ had died without resurrecting then they would not have been salvation of mankind. In his story, Mark only addresses trials and the death of Jesus Christ. Secondly, Mark’s story of Jesus Christ’s trials and death evokes a lot of emotions from the listeners as well as readers. There is no doubt that emotions impair ability to critically and rationally think. When the congregation in question starts becoming emotional, the preacher may be affected as well hence impeding his/her sermon6. The text in this gospel vividly describes how Jesus Christ was tried, mocked, struck on the head, and later on crucified. Most Christian s of course have watched movies on the passion of Jesus Christ. There is likelihood that whenever this scripture is read most Christians always imagine the real action. This evokes emotions of the Christians, which may also in turn cause the preacher to be emotional. Though the length of the scripture does not cause much problem to many preachers, there are those who find it too long to preach on. In any case, the text addresses various aspects of Jesus Christ’s trial, crucifixion, death, and burial. Many preachers try to link these aspects of Christ in a bid to passing the desired message to the congregation7. Notably, when a text or scripture has various aspects it is always advisable to pick on a specific aspect and provide sermon on the same. After all, there is no universal or specific

Information Sensitivity and Protection of Data (SLP) Essay

Information Sensitivity and Protection of Data (SLP) - Essay Example Moreover, constant review of data and information security conducted by the company is also an important part of the Information Security Policies of OSF ([1] OSF Healthcare, 2013). Hence, it can be stated that the Information Security Policies of OSF Healthcare is quite well developed being in alignment with the strategic goals of the organization. Information Security Policies and Measures of OSF Healthcare OSF has implemented certain crucial measures with regard to ensure confidentiality, availability and reliability of data and information related to operational activities of the organization. For instance, OSF has taken the initiative to maintain secrecy of the personal information of the patients they serve in front of any unauthorized party. Furthermore, the company also ensures optimum security in its computer database as well as memory storages of other communication networks, in order to protect all the confidential information related to the operations of the organization and the people they serve. The organization is further tied up with well known and leading data warehousing services providers, i.e. Enterprise Data Warehouse (EDW), that is entitled to look after each and every aspect of data and information storage related operations of the organization. ... ross-Community Access (XCS) system that enables it to ensure availability of the data related to patients throughout its various other branches with utmost convenience and security. Hence, it can be stated that this measures or approaches of the company strengthen information security and sensitivity altogether by facilitating data disbursement and simultaneously, preserving information security (Informatics Corporation of America, 2013; OSF Healthcare, n.d.). The ways through which OSF could protect from the loss of its data and steps to make sure that data remains accessible in the event of a catastrophe Protection of Data Lost Losing any important information or data from the data base and other data storage system might significantly impact the operations of OSF, hindering its strategic goal to suffice the medical needs of the patients within due time and involving minimum costs. To mitigate such situations, OSF has adopted many strategies, as described above. Apart from those, t he organization could adopt certain measures that might deliver effective and noteworthy results regarding the concerned issue. For instance, EDW, which is responsible for managing all the data recorded by OSF, should ensure multiple powers and battery back-ups, which are accounted to be the most common causes of data loss. Regular data backups is also another basic and effective measure that EDW could implement in order to mitigate data loss from system failures or other incidents (Knox, McNitt & Westman, 2013). Steps To Ensure Security of Data and Information from Catastrophic Event Data and information of any organization remains in constant threat from various external and internal agents, like unauthorized access and other distortions when transmitting information. However, the threat

Plan for Hydrogen-Powered Vehicles Entering Hong Kong Markets Essay Example for Free

Plan for Hydrogen-Powered Vehicles Entering Hong Kong Markets Essay Introduction Nowadays, the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation, Fossil fuel releases large amount of chemical substances that exacerbates the problem. However, nowadays, there is still a great dependence on fossil fuel for generating energy in Hong Kong. To overcome the problem, hydrogen fuel is an opportunity for our society to minimize the environmental effects, enhance energy security, and the sustainability of global energy resources. In addition, many countries have been promoting the environmental protection at present. Therefore Hong Kong is not the exception. Our company – Ford has decided to introduce the hydrogen powered vehicle to Hong Kong by exporting from a car factory in United State and promote it to local citizens. In the following, various analyses including PESTLE analysis, marketing strategies, market entry modes, international operation management, and hiring and employee management will be illustrated. The Political, Economic, Socio-cultural, Technological, Legal and Environmental dimensions Political The Hong Kong Government has introduced some policies in promoting low air pollutants emitted transport. Firstly, tax Incentives for environmental friendly vehicles is provided. A 45% reduction in the first registration tax, subject to a cap of HK$75,000 per car, will be offered to buyers of newly registered environment-friendly cars. In addition, the government also encourages trial of green and low-carbon transport technologies. The Government has set up a $300 million Pilot Green Transport Fund for application by the public transport trade and goods vehicle owners. For vehicles, the subsidy level is the price premium between the alternative-fueled vehicle and the conventional vehicle or 50% of the cost of the alternative-fueled vehicle and 50% of the setting up cost of the related support facilities. The policies give lots of incentives to the users to transfer their car to the hydrogen powered one. Economic Hong Kong is a developed and affluent country. According to the statistic of Census and Statistics Department, in the second quarter of 2012, the Hong Kong Gross Domestic Product for is $473,171 million. And the private consumption expenditure increases by 3. 1% in the real term. The per capita GDP is $273,657 million in 2011. Moreover, there is about 55% of population belong to the middle class (people who receive income above median). The family monthly income is also rated 17 thousands to 30 thousand. It reflects that the hydrogen powered vehicle is affordable to the upper and middle class. Hong Kong is a high potential market for our product. Socio-cultural Hong Kong people are highly educated with a strong perception of environmental protection. With the rising environmental promotion from the government, the awareness of green concept is becoming popular gradually. Firstly, citizens promote going green in order to alleviate the air pollution problem. Secondly, a higher living standard can be achieved with improved air quality. Thirdly, our product promotes the use of renewable energy. Thus it helps solving the problem of energy shortage. Our product will attract local citizens with high environmental awareness. Technological The infrastructures and facilities in Hong Kong are well developed such as Tseng Ma Bridge, and Kwai Tseung Container Terminal is the third busiest port in the world since 2007. The fast and efficient shipping and delivery of the vehicles are supported. Moreover, businesses can obtain technical consultation and professional backup from science parks and the prestigious universities in Hong Kong. For instance, Hong Kong Science Park, Cyber Port, and the University of Hong Kong are well-known. Legal It is lawful to employ the hydrogen car in Hong Kong. Although people sometimes argue that hydrogen cars exist dangerous, we still believe that it will not happen nearly if we can control the quantity of hydrogen we use in cars. We will also set the knock sensor systems in the car to reduce the probability of knock occurrence and the impacts. Europe has just legitimate hydrogen cars and there are not any local laws said that is illegal in Hong Kong. Besides, as the fuel of the hydrogen powered vehicle is not fossil fuel anymore but replaced by hydrogen. Selling and buying large amount of hydrogen is legal in Hong Kong allowing the users to refuel. Environmental Distribution of Hourly API for General Stations for the period October 2012 | | Legend| | API| Percentage| | Severe (201-500)| 0. 00 | | Very High (101-200)| 0. 08 | | High (51-100)| 65. 23 | | Medium (26-50)| 34. 59 | | Low (0-25)| 0. 10 | | | According to the above table, the API for general stations is mainly at medium to high level but more at the high level (65.23%). Serious air pollution is a considerable problem in Hong Kong. Heavy traffic has contributed to the deterioration of the problem. The problem has been negatively affected not only physical health of local citizens, but also the tourism. According to the research from Civic Exchange, there are 90% interviewees, who are Hong Kong citizens, are caring about the issue of air pollution. Besides, the percentage of air quality dissatisfaction raised dramatically compared to 2001. The hydrogen powered car, which will help relieve the problem, will gain support from local citizens. This is an opportunity for our company to introduce hydrogen powered car to Hong Kong. The Market Entry Mode The market entry modes in Hong Kong are Foreign Direct Investment and exporting. Ford will set up a subsidiary to manage the businesses and also establish a specialty shop to promote and sell the hydrogen powered car. The hydrogen powered vehicle will be exported from the plant in China to the store in Hong Kong. Our firm undertakes FDI because of the combination of location advantage, ownership advantage, and internalization advantage. Location advantage Hong Kong has a comprehensive transportation network such as port and flexile highway which is beneficial for exporting the vehicles to Hong Kong. The advanced telecommunication also drives down the cost in communicating with the factory and the consumer. On the other hand, Hong Kong has a number of tax incentives under special arrangements on the Mainland. The key areas, including shipping, aviation, land transport and personal tax, can be exempted from double taxation and enhance the profitability of our firm. Ownership Advantage Ford has a strong brand name with the perception of good reputation and excellent performance of the vehicles in the consumer’s mind. It is useful and easily for promoting the vehicles in Hong Kong in order to gain more sales volume and increase the market share. In addition, our firm also possesses the hydrogen power technology outperforming with its competitors. It is a necessary part for the manufacturing and assists fighting in the keen and saturated competition of fossil fuel-powered automobiles. Internalization Advantage. As hydrogen-powered car is a new market in Hong Kong, Ford can gain a high market share by firstly introducing the car into the new market. Besides, the firms emphasizes on high standard of customer service, there will be better controlling by serving customers by ourselves rather than hiring an independent local company to offer it. For example, there is more clearly explanation and illustration to the queried customers by our experienced staffs. Marketing Strategy of hydrogen powered vehicle Product The factors Hong Kongs business environments have to be considered for the product strategy. For the national image, the brand name of Ford brings good reputation and excellent quality to the consumer’s mind. Consumer has confidence in purchasing our company manufactured vehicles that helps us to enter the market. In addition, hydrogen power is a complicated technology that is difficult to copy that prevents the creation of counterfeit goods. Place Our established specialty shop is responsible for consulting service and selling the hydrogen powered vehicle to the customers. Our distribution network is relatively short (manufacturer, specialty store, customers) to maintain a greater control over the planning and implementation. There is only an exclusive channel – owned specialty in the distribution channel in result of shorter channel length. It saves the cost of owning one store instead of having lots of intermediaries in the distribution channel. Price The pricing strategy our firm used is dual pricing that different selling price abroad than at home. As our firm adopts the differentiation strategy, we set the price based on the Hong Kong buyer’s value as well as the living standard. This method overcomes the problem of exchange rate and fits the local purchasing power which also increases our profitability for selling the vehicles. Promotion As our market and product are both new so that production invention of marketing communication strategy is used. Our firm is going to advertise on the famous car magazines and car forum to promote the new product launch. This can raise the car users’ awareness of this new product. Besides, our firm is going to use Public Relation tools for promotion. Celebrities will be invited to experience the hydrogen-powered vehicle before the product launch. Then the feedbacks or recommendations from the celebrities will create a world-of-mouth effect, as well as buzz in the entire society. Managing International Operations Production Strategy The production strategy of Ford hydrogen powered car is focus differentiation which aims to provide the hydrogen-powered car to the market of environmental friendly private car users. Facilities location Planning Besides, Ford adopts the location economies of the facilities location planning. The company produces the car in its largest production location in the United State. The production location offers sufficient technologies and experienced technical staffs and engineers required to produce the hydrogen-powered vehicle. Although the labor costs in developed countries must be relatively higher compared to some developing countries such as China, there are better quality control and productivity through utilizing the experienced labors and the local advanced machines in Germany. Moreover, the distance factory – United State to the market – Hong Kong is also relatively longer, but the transportation facilities and infrastructures are mature in both countries. For example, the seaports are available for the transportation. The company can deliver the car by water carriers in order to enjoy lower shipping cost to cover the high unit cost. JIT Manufacturing In order to further reduce its high manufacturing cost, Ford adopts the Just-In-Time manufacturing system decreasing its inventory costs. The inputs including the raw materials, component parts, and sub-assemblies can be minimized because those input are delivered as the factory receives the orders from the dealer in Hong Kong for the production process. The reduced cost not only gives the company higher profit margin, but also offers the product with a more acceptable and affordable price for the consumer in Hong Kong. Furthermore, as the hydrogen-powered car is not very common and popular in most cities, the demand is relative small and uncertain. JIT system can assist the company to avoid holding too much inventories and creating wastes which are costly. Hiring and Managing Employees Staffing Policy For recruiting the top managers in Hong Kong subsidiary, Ethnocentric Staffing is used that the top managers are from home country – United State as they understand the hydrogen-powered car project more clearly and own sufficient information and knowledge to handle the whole operation in Hong Kong more efficiently and effectively. It will also result in better planning in both short term and long run that gives a much more clear direction to the subsidiary. For employing the middle managers and non-managerial workers, geocentric staffing will be used to select the best-qualified individuals, regardless of nationality. Compensation of Managers Ford gives some compensation to the expatriate managers including cost-of-living effects and bonus and tax incentives as well. The company should not only make up the local goods and services differential, but also have to give the bonus and tax incentive to convince the top managers staying abroad longer. Moreover, the firms also should provide language training and sensitivity training to the oversea managers to better the ability of bridging cultural differences and living in foreign country. Labor-Management Relations Maintaining a strong relationship between managers and workers is extremely essential because it is affecting the productivity as well as cost. Workers should be constantly motivated to enhance their productivity by offering more deserved outcomes such as pay, benefits, and vacation time. Besides, badly treated employees may leave the organization if they have other employment options which cost an expensive hiring and training cost especially the experienced technical staffs. Therefore, Ford can collect the opinions and feedbacks from the employees as well as solve their problems through the labor union in order to boost the relationship. For example, the labor representatives can participate in high-level company meeting by actually voting on proposed actions. Conclusion To sum up, our company is confident of entering the Hong Kong market with the hydrogen powered vehicle through the above supportive analyses. The constructive marketing strategy will help firm to promote the vehicle more effectively. Furthermore, the effective and efficient international operation management and the human resource management will bring the success to become the market leader not only in Hong Kong. In the future, the hydrogen powered vehicles will be promoted in different parts of the world in order to maximize the profitability. References 1. Statistics of Middle Class population http://www. gov. hk/sc/about/abouthk/factsheets/docs/population. pdf 2. Statistics of income median and GDP http://www. hkcna.hk/content/2011/1031/118642_2. shtml http://www. censtatd. gov. hk/hkstat/sub/so50_tc. jsp 3. Hong Kong environmental policies http://www. epd. gov. hk/epd/tc_chi/about_epd/env_policy_mgt/env_policy. html 4. An overview of air quality in Hong Kong http://www. epd. gov. hk/epd/tc_chi/environmentinhk/air/air_maincontent. html http://www. epd. gov. hk/epd/tc_chi/environmentinhk/air/studyrpts/air_studyrpts. html 5. The public has the awareness and knowledge of environmental protection http://net2. hkbu. edu. hk/~enews/view_article. php? id=13430 http://www. info. gov. hk/gia/general/199902/23/0223epdc. htm.

Markets Segmentation And Market Mix Of Easyjet Marketing Essay

Markets Segmentation And Market Mix Of Easyjet Marketing Essay Introduction Easyjet is a successful example of a European no-frills airline. Founded by the Cypriot Stelios Haji-Iaonnou in 1995, Eayjet gained a dominant market position over time thanks to its excellent marketing strategies. How Easyjet has segmented its market for its major product and what is the marketing mix? Which parts of the marketing mix are done efficiently and which parts need some improvements Markets segmentation and marketing mix of Easyjet Easyjets market segmentation Low-cost airlines like Easyjet, have picked up some customers from their traditional competitors like BA (British Airways) or Air France, but have specially created a large traffic of induction (creating a new market). Easyjet operates in a different way to Ryan Air its direct competitor in the market, which is targeting the leisure traveller for whom the ticket price is important. Easyjet has the same type of clientele for whom the ticket price was slightly less important and also business customers whose companies seek to save on transportation costs, but care about the travels conditions. So Easyjet has two different kind of customers who are leisure customers and the business customers. 1.2 Easyjets marketing mix Any business that does not have a concerted marketed strategy is setting itself up to fail. So what is the Easyjets marketing mix in term of product, place, price and promotion? Product Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favourable and unfavourable, tangible and intangible received in the exchange of an idea, service or good (Kotler 11th edition, 2003). Easyjet is a business offering service products, flights across destinations, in the transportation industry. Easyjet operates over 500 routes and has 182 aircrafts in 28 countries (www.easyjet.com). Easy-Jet positions itself as low-cost airlines or better as cutting costs airlines. Its product strategy stops to the actual product without concern about the augmented product. They dont offer service at all but just the ticket. For example Easy-Jets product strategy ends at the expected level of five-product levels. There is no augmented product. There is no business seat on flights (Easyjet offer a mono class of seat but does not offer last minute deals), no executive lounge at airports, no free food and drinks on flights, no entertainment on flights, and in most cases Easy-Jet flies from major airports. Place Easyjet targets customers looking to minimise their transportation costs, or any type of customer looking for a low price. In general Easyjets customer is a customer who started to prefer the plane to land transportation to browse for short distances between different cities served. So Easyjet is competing as well with the airlines as the land transports price Price is the value placed on what is exchanged during the marketing process. The customer exchanges his/her money or donation in return for a satisfaction or utility (S. Dibb and L. Simkin 2001). Easyjet has always had a one-way ticketing policy. The airline has only one price in the market for any one flight at any one time. The lowest fare is offered into the market first and then prices rise as the departure draws closer and the seats are sold. This ticketing philosophy is transparent to consumers. There is a value for money offering, which is easily understood by consumers. By offering only one price in the market, the consumer is confident that shopping around using other channels or making greater ticketing restrictions will not reap the reward of lower fares. As the airline educates their consumers that the cheapest fares are sold first, consumers checking prices are more likely to purchase straightaway as they will have confidence that lower prices are not likely to appear later. The airline only sells tickets on a one-way basis and therefore if a passenger wants a return ticket they must buy two one-way tickets. The advantage of this for passengers is that they can b ook short stay trips without having to pay flexible return ticket prices. For business travellers the availability of flexible tickets is usually considered important. If a business meeting runs over the traveller needs to be able to change their ticket and take a later flight. This depends on two things. Firstly the ability to change the ticket, and secondly the availability of a later flight to change on to. Easyjet has been targeting business travellers and therefore they have addressed these issues by increasing the number of daily flights to key business destinations and by introducing a method of changing tickets. For a fee of  £10 Easyjet passengers can change their ticket to a different flight as long as there is an available seat on the desired flight To reflect the current market price, the traveller will have to pay the difference between the price they originally paid for the ticket and the current price for a seat on the required flight. The airline can then release t he seat no longer required on the original flight and sell this seat again. promotion The distribution policy of Easyjet shows a high use of direct sales from call centre and internet outside traditional distribution channels. 95% of the seats are sold online (www.easyjet.com). They use electronic ticket, reducing cost of ticketing procedures and remove two Kinds of costs: -commission for travel agencies -transaction related to reservation systems What part of the marketing need to be improved? Easyjet is one of the most successful of the new economy carriers in Europe. So they have a strong marketing strategies and it is going to be a little bite difficult to change this strategy but it can always been improved. Product Easyjet could benefit from randomly offering last-minute deal under its single pricing strategy. By occasionally lowering ticket prices to bump up revenue on some unbooked-flights, Easyjet could create the expectation that such bargains would be available on a predictable basis. Easyjet could create another brand having different mission and different market target and offering an augmented product such a better quality at a low price as Delta Airlines did with Song. Promotion The use of the internet ticketing is dangerous in case of dysfunction of the server because of infection by viruses or any other kind of software problem. It is undeniable that this system reduces cost but it can cause problem if the general is touched by problem. Conclusion If the other marketing strategies enable the company to evaluate everything about the business, only the marketing mix

Technology and its Power :: essays research papers

These days, technology is one of the most important things in our modern lives. It has made our lives more convenient. But have we ever sat back and thought about the effect of its power on our society? Technology has influenced on essential things in our lives. Have you ever thought that what our society will become in the next decade with the fast-growing technology? Technology and its power has the strong influences on our society that we can not realize if we don't sit back and think about it. The Internet and the World Wide Web are creating networks of human connection unthinkable even a few years ago? (Tannen, 647). The Internet is one kind of technologies that has helped people many things in our lives and if without it, we would not know what to do instead. E-mail gave me the chance to be in touch with someone who dying far away? (Tannen 646). People can get in touch with others who live far away in only a second by sending an e-mail or making a phone call. People can even look at each others when they are far away by using webcam over the Internet or making a video phone. Technology can make impossible things to become possible ones. ?When my friend Larry died, how much it meant that the telephone made it possible to spend a day talking to others who knew him. How much it meant that Larry said goodbye. This is a gift he gave me, and technology made it possible.? Technology and its power encourage people to do things that they can not do without technology. For exampl e, I would had left my country, Vietnam, coming to America because I knew that I can keep in touch with my relatives and my friends who are in Vietnam easily by using the Internet or telephone anytime I want to. By reading ?The library card? in our textbook, I know that African-American could not read some kinds of books in the early of twentieth century. ?There was a huge library near the riverfront, but I knew that Negros were not allowed to patronize its selves any more than they were the parks and playgrounds of the city? (Wright, 136). If technology had grown at that time, everybody would have read what they want to read without going to a library.

Dylan Thomas :: essays research papers

Thomas’ Dying Light Dylan Marlais Thomas was born in Swansea, Wales on October 27, 1914. After leaving school, he worked briefly as a junior reporter on the South Wales Evening Post. In November of 1923 he moved to London and in December of that he published his first book, Eighteen Poems. In April 1936 he met his future wife, Caitlin Macnamara. In September 1936, his second volume of poetry, Twenty-five Poems, was released. In July 1937 Dylan and Caitlin were married and in the following year they moved to Laugharne, Wales. Their first child, Llewlyn Edouard Thomas was born in January 1939. The Map of Love, soon to be the title of a major film, was published in August and The World I Breathe was released in December.(Bookshelf ’98) In April of 1940 Portrait of the Artist as a Young Dog was published and in September Dylan began working for Strand Films, Inc. He remained with Strand through the conclusion of the Second World War. His second child Aeronwy, Byrn Thomas was born in March of 1943. Deaths and Entrances was released in 1946. Three years later his child, Colm Garan Hart Thomas, was born. In 1952 his final volume, Collected Poems, was published. In addition to the work previously mentioned, he also published many short stories, wrote filmscripts, broadcast stories, did a series lecture tours in the United States and wrote Under Milkwood, his famous play for voices.(Bookshelf ’98) During his fourth lecture tour of the United States in 1953, he collapsed in his New York hotel. He was but a few days past his 39th birthday. He died on Noovenber 9th, 1953 at St. Vincents Hospital, New York. His alcoholism was legendary and no doubt played a significant role in his demise. His Body was sent back to Laugharne, Wales, where his grave is marked by a simple wooden cross- the way he would have seen fit. In July 1994 his wife, Caitlin, died in Italy. She had spent most of her years there since his death.(Bookshelf ’98) Thomas, one of the best known poets of the mid-twentieth century, is remembered for his highly original, obscure poems, his amusing prose tales and plays, and his turbulent, highly-publicized personal life. He was widely recognized for his powerful poetry readings of BBC radio. He became a very popular public figure. Thomas was a man with a very Keatsian style and manner.

The Deadly Social Cloud Essay -- Smoking Tobacco Health Essays

The Deadly Social Cloud Our society is tormented everyday with a grave injustice. Americans must tolerate these hayness acts and must bear with them every single day of their lives. In regards to very strong complaints by common citizens all over the United States, laws have tried to stop certain acts that these heathens commit. I have thought out this problem in today’s society and have come up with a solution that can stop this crime throughout the United States. This social crime is that of smokers in every city of every state in the United States. Not only is the act of smoking disgusting, but also kills the person that is smoking and kills the people around that smoker. Smoking in social areas can cause everyone ill health like asthma, emphysema, lung cancer, and ultimately will cause a premature death to people who are exposed to them on an everyday basis. My plan can benefit society and the well being of the smoker and the people that are usually exposed to it. I propose that the smokers be given laws and punishments that will eventually stop them from smoking and help the common citizen to live much healthier and longer lives. These punishments will consist of three parts, fine and jail, beaten and slapped, and finally demoralized and executed. These murderous tyrants must be stopped as soon as possible and my plan will do that. Since cigarettes are the leading cause of preventable deaths in the United States, the act of smoking should be seen as the same as homicide. Although it takes longer to kill a person by smoking, it will eventually lead to death just the same. A study from the American Lung Association states that for every six people that die from cigarette related deaths around the world; one of them is an American. In the United States, cigarettes are the cause of one in every five deaths. According to a U.S. Surgeon General's report, cigarettes contain four thousand chemicals and at least forty distinct cancer-causing chemicals. This should constitute cigarettes as a deadly weapon and the person who is smoking will be convicted for attempted murder if any person is around him or her. My plan consists of three very efficient punishments to stop cigarette smoking. First time offence by a tyrannous smoker will be arrested and jailed for a minimum of thirty days and a maximum of one year depending of how many people were around that ... ...e human rights of the victims around them? Are they not aloud to have healthy long lives? I say that the right to survive for the majority of the population is much more important than the rights of a so-called human being that tries to commit suicide and kill everyone else with them. Not only are adults affected, but children are also affected by cigarette smoke. Does the future for our children out way the rights for a smoker? I say it does undoubtedly. My three-step solution to first fine and jail, second to beat and slap, and thirdly to demoralize and execute will stop all use and production of tobacco if enabled and enforced. I am a nonsmoker who has lost an aunt to this white shroud of death. Due to the effects of second hand smoke over the years my aunt acquired lung cancer at the age of twenty-four, she later died at the age of twenty-eight. Because of this fact I must strongly insist on starting my proposal as soon as possible to save the American population and the future for our children and our grandchildren. My proposal will greatly enhance the living environment for all people, in every city around the United States and ensure the quality of living for the future.

Vampire Academy Chapter 20

TWENTY MY MOUTH DROPPED OPEN. â€Å"Uh†¦wait†¦you mean sex?† My astonishment prevented me from thinking of a better response. Mason thought it was hysterical. Jesse looked like he wanted to die. â€Å"Of course I mean sex. She said she'd do it if we said that we'd†¦you know†¦Ã¢â‚¬  I made a face. â€Å"You guys didn't both, uh, do it at the same time, did you?† â€Å"No,† said Jesse in disgust. Ralf kind of looked like he wouldn't have minded. â€Å"God,† I muttered, pushing hair out of my face. â€Å"I can't believe she hates us that much.† â€Å"Hey,† exclaimed Jesse, reading into my insinuation. â€Å"What's that supposed to mean? We're not that bad. And you and me – we were pretty close to – â€Å" â€Å"No. We weren't even close to that.† Mason laughed again, and something struck me. â€Å"If this†¦if this happened back then, though†¦she must have still been dating Aaron.† All three guys nodded. â€Å"Oh. Whoa.† Mia really hated us. She'd just moved beyond poor-girl-wronged-by-girl's-brother and well into sociopath territory. She'd slept with these two and cheated on a boyfriend whom she seemed to adore. Jesse and Ralf looked incredibly relieved when we walked away. Mason slung a lazy arm around my shoulders. â€Å"Well? What do you think? I rule, right? You can tell me. I won't mind.† I laughed. â€Å"How'd you finally find that out?† â€Å"I called in a lot of favors. Used some threats. The fact that Mia can't retaliate helped too.† I recalled Mia accosting me the other day. I didn't think she was entirely helpless yet but didn't say so. â€Å"They'll start telling people on Monday.† he continued. â€Å"They promised. Everyone'll know by lunch.† â€Å"Why not now?† I asked sulkily. â€Å"They slept with a girl. Hurts her more than them.† â€Å"Yeah. True. They didn't want to deal with it tonight. You could start telling people if you wanted to. We could make a banner.† With as many times as Mia had called me a slut and a whore? Not a bad idea. â€Å"You got any markers and paper?†¦Ã¢â‚¬  My words trailed off as I stared across the gym to where Lissa stood surrounded by admirers, Aaron's arm around her waist. She wore a sleek pink cotton sheath in a shade I never could have pulled off. Her blond hair had been pulled up in a bun that she'd used little crystal hairpins on. It almost looked like she wore a crown. Princess Vasilisa. The same feelings as earlier hummed through to me, anxiety and excitement. She just couldn't quite enjoy herself tonight. Watching her from the other side of the room, lurking in the darkness, was Christian. He practically blended into the shadows. â€Å"Stop it,† Mason chided me, seeing my stare. â€Å"Don't worry about her tonight.† â€Å"Hard not to.† â€Å"It makes you look all depressed. And you're too hot in that dress to look depressed. Come on, there's Eddie.† He dragged me away, but not before I cast one last glance at Lissa over my shoulder. Our eyes met briefly. Regret flashed through the bond. But I pushed her out of my head – figuratively speaking – and managed to put on a good face when we joined a group of other novices. We earned a lot of mileage by telling them about the Mia scandal and, petty or not, seeing my name cleared and getting revenge on her felt amazingly good. And as those in our group wandered off and mingled with others, I could see the news spreading and spreading. So much for waiting until Monday. Whatever. I didn't care. I was actually having a good time. I fell into my old role, happy to see I hadn't grown too dusty in making funny and flirty remarks. Yet, as time passed and Eddie's party grew closer, I started to feel Lissa's anxiety pick up in intensity. Frowning, I stopped talking and turned around, scanning the room for her. There. She was still with a group of people, still the sun in her little solar system. But Aaron was leaning very close to her, saying something in her ear. A smile I recognized as fake was plastered across her face, and the annoyance and anxiety from her increased further. Then it spiked. Mia had walked up to them. Whatever she'd come to say, she didn't waste any time in saying it. With the eyes of Lissa's admirers on her, little Mia in her red dress gestured wildly, mouth working animatedly. I couldn't hear the words from across the room, but the feelings grew darker and darker through the bond. â€Å"I've got to go,† I told Mason. I half walked, half ran over to Lissa's side, catching only the tail end of Mia's tirade. She was yelling at Lissa full force now and leaning into her face. From what I could tell, word must have reached her about Jesse and Ralf selling her out. † – you and your slutty friend! I'm going to tell everyone what a psycho you are and how they had to lock you in the clinic because you're so crazy. They're putting you on medication. That's why you and Rose left before anyone else could find out you cut – â€Å" Whoa, not good. Just like at our first meeting in the cafeteria, I grabbed her and jerked her away. â€Å"Hey,† I said. â€Å"Slutty friend here. Remember what I said about standing too close to her?† Mia snarled, baring her fangs. As I'd noted before, I couldn't feel too sorry for her anymore. She was dangerous. She had stooped low to get back at me. Now, somehow, she knew about Lissa and the cutting. Really knew, too; she wasn't just guessing. The information she had now sounded both like what the guardians on the scene had reported, as well as what I'd told them about Lissa's history. Maybe some confidential doctor's stuff too. Mia'd snagged the records somehow. Lissa realized it too, and the look on her face – scared and fragile, no more princess – made my decision for me. It didn't matter that Kirova had spoken the other day about giving me my freedom, that I'd been having a good time, and that I could have let my worries go and partied tonight. I was going to ruin everything, right here and right now. I'm really not good with impulse control. I punched Mia as hard as I could – harder, I think, than I'd even hit Jesse. I heard a crunch as my fist impacted her nose, and blood spurted out. Someone screamed. Mia shrieked and flew backwards into some squealing girls who didn't want to get blood on their dresses. I swooped in after her, getting in one more good punch before somebody peeled me off her. I didn't fight restraint as I had when they'd taken me from Mr. Nagy's classroom. I'd expected this as soon as I'd swung at her. Stopping all signs of resistance, I let two guardians lead me out of the dance while Ms. Kirova tried to bring some semblance of order. I didn't care what they did to me. Not anymore. Punish or expel. Whatever. I could handle – Ahead of us, through the ebbing and flowing waves of students passing through the double doors, I saw a figure in pink dart out. Lissa. My own out-of-control emotions had overridden hers, but there they were, flooding back into me. Devastation. Despair. Everyone knew her secret now. She'd face more than just idle speculation. Pieces would fall together. She couldn't handle that. Knowing I wasn't going anywhere, I frantically searched for some way to help her. A dark figure caught my eye. â€Å"Christian!† I yelled. He'd been staring at Lissa's retreating figure but glanced up at the sound of his name. One of my escorts shushed me and took my arm. â€Å"Be quiet.† I ignored her. â€Å"Go after her,† I called to Christian. â€Å"Hurry.† He just sat there, and I suppressed a groan. â€Å"Go, you idiot!† My guardians snapped at me to be quiet again, but something inside of Christian woke up. Springing up from his lounging position, he tore off in the direction Lissa had traveled. No one wanted to deal with me that night. There'd be hell to pay tomorrow – I heard talk of suspension or possibly even expulsion – but Kirova had her hands full with a bleeding Mia and a hysterical student body. The guardians escorted me to my room under the watchful eye of the dorm matron who informed me she'd check on me every hour to make sure I stayed in my room. A couple guardians would also hang out around the dorm's entrances. Apparently I was now a high-security risk. I'd probably just ruined Eddie's party; he'd never sneak a group up to his room now. Heedless of my dress, I flounced onto the floor of my room, crossing my legs underneath me. I reached out to Lissa. She was calmer now. The events from the dance still hurt her terribly, but Christian was soothing her somehow, although whether it was through simple words or physical mojo, I couldn't say. I didn't care. So long as she felt better and wouldn't do anything stupid. I returned to myself. Yes, things were going to get messy now. Mia and Jesse's respective accusations were going to set the school on fire. I probably would get thrown out and have to go live with a bunch of skanky dhampir women. At least Lissa might realize Aaron was boring and that she wanted to be with Christian. But even if that was the right thing, it still meant – Christian. Christian. Christian was hurt. I snapped back into Lissa's body, suddenly sucked in by the terror pounding through her. She was surrounded, surrounded by men and women who had come out of nowhere, bursting up into the attic of the chapel where she and Christian had gone to talk. Christian leapt up, fire flaring from his fingers. One of the invaders hit him on the head with something hard, making his body slump to the ground. I desperately hoped he was okay, but I couldn't waste any more energy worrying about him. All my fear was for Lissa now. I couldn't let the same thing happen to her. I couldn't let them hurt her. I needed to save her, to get her out of there. But I didn't know how. She was too far away, and I couldn't even escape her head at the moment, let alone run over there or get help. The attackers approached her, calling her Princess and telling her not to worry, and that they were guardians. And they did seem like guardians. Definitely dhampirs. Moving in precise, efficient ways. But I didn't recognize them as any of the guardians from school. Neither did Lissa. Guardians wouldn't have attacked Christian. And guardians certainly wouldn't be binding and gagging her – Something forced me out of her head, and I frowned, staring around my room. I needed to go back to her and find out what had happened. Usually the connection just faded or I closed it off, but this – this was like something had actually removed me and pulled me. Pulled me back here. But that made no sense. What could pull me back from†¦wait. My mind blanked. I couldn't remember what I'd just been thinking about. It was gone. Like static in my brain. Where had I been? With Lissa? What about Lissa? Standing up, I wrapped my arms around myself, confused, trying to figure out what was going on. Lissa. Something with Lissa. Dimitri, a voice inside my head suddenly said. Go to Dimitri. Yes. Dimitri. My body and spirit burned for him all of a sudden, and I wanted to be with him more than I ever had before. I couldn't stay away from him. He'd know what to do. And he'd told me before I should come to him if something was wrong with Lissa. Too bad I couldn't remember what that was. Still. I knew he'd take care of everything. Getting up to the staff wing of the dorm wasn't hard, since they wanted to keep me inside tonight. I didn't know where his room was, but it didn't matter. Something was pulling me to him, urging me closer. An instinct pushed me toward one of the doors, and I beat the living daylights out of it. After a few moments, he opened it, brown eyes widening when he saw me. â€Å"Rose?† â€Å"Let me in. It's Lissa.† He immediately stepped aside for me. I'd apparently caught him in bed, because the covers were peeled back on one side and only a small tableside lamp shone in the darkness. Plus, he wore only cotton pajama bottoms; his chest – which I'd never seen before, and wow, did it look great – was bare. The ends of his dark hair curled near his chin and appeared damp, like he'd taken a shower not so long ago. â€Å"What's wrong?† The sound of his voice thrilled me, and I couldn't answer. I couldn't stop staring at him. The force that had pulled me up here pulled me to him. I wanted him to touch me so badly, so badly I could barely stand it. He was so amazing. So unbelievably gorgeous. I knew somewhere something was wrong, but it didn't seem important. Not when I was with him. With almost a foot separating us, there was no way I could easily kiss his lips without his help. So instead, I aimed for his chest, wanting to taste that warm, smooth skin. â€Å"Rose!† he exclaimed, stepping back. â€Å"What are you doing?† â€Å"What do you think?† I moved toward him again, needing to touch him and kiss him and do so many other things. â€Å"Are you drunk?† he asked, holding his hand out in a warding gesture. â€Å"Don't I wish.† I tried to dodge around him, then paused, momentarily uncertain. â€Å"I thought you wanted to – don't you think I'm pretty?† In all the time we'd known each other, in all the time this attraction had built, he'd never told me I was pretty. He'd hinted at it, but that wasn't the same. And despite all the assurances I had from other guys that I was hotness incarnate, I needed to hear it from the one guy I actually wanted. â€Å"Rose, I don't know what's going on, but you need to go back to your room.† When I moved toward him again, he reached out and gripped my wrists. With that touch, an electric current shot through both of us, and I saw him forget whatever he'd just been worrying about. Something seized him too, something that made him suddenly want me as much I wanted him. Releasing my wrists, he moved his hands up my arms, sliding slowly along my skin. Holding me in his dark, hungry gaze, he pulled me to him, pressing me right up to his body. One of his hands moved up the back of my neck, twining his fingers in my hair and tipping my face up to his. He brought his lips down, barely brushing them against mine. Swallowing, I asked again, â€Å"Do you think I'm pretty?† He regarded me with utter seriousness, like he always did. â€Å"I think you're beautiful.† â€Å"Beautiful?† â€Å"You are so beautiful, it hurts me sometimes.† His lips moved to mine, gentle at first, and then hard and hungry. His kiss consumed me. His hands on my arms slid down, down my hips, down to the edge of my dress. He gathered up the fabric in his hands and began pushing it up my legs. I melted into that touch, into his kiss and the way it burned against my mouth. His hands kept sliding up and up, until he'd pulled the dress over my head and tossed it on the floor. â€Å"You†¦you got rid of that dress fast,† I pointed out between heavy breaths. â€Å"I thought you liked it.† â€Å"I do like it,† he said. His breathing was as heavy as mine. â€Å"I love it.† And then he took me to the bed.

Zeus and Poseidon

Zeus and Poseidon In Greek mythology, there are many gods. All the gods rule a certain thing. One of the main gods are Hades, Poseidon, and Zeus. These gods are very alike and yet very different. When comparing and contrasting Zeus and Poseidon based on powers, place of rule, and marriages, it is clear that Zeus is the better choice. While both gods are very strong, Zeus is superior in power. Zeus is the god of the gods and thunder. Poseidon is the god of the sea and earthquakes.This makes both gods very powerful, Earthquakes make plenty of damage but thunder is much more destructive. Thunder can commence a fire that lasts for days. An earthquake lasts for a while. Zeus is clearly superior power wise. Comparing and contrasting place of rule Zeus also triumphs over Poseidon. Poseidon’s place of rule is the sea; Zeus’s place of rule is the heavens. The heavens and the sea are both beautiful places. Poseidon has his beautiful creatures underwater. But Zeus lives on Mount O lympus which is gods’ most wonderful place.Zeus feasts on ambrosia and nectar everyday. While comparing and contrasting Zeus and Poseidon’s marriage, Poseidon is the clear winner. Zeus is married to Hera and Poseidon is married to Amphitrite. Zeus was married six times, and he had numerous affairs with goddesses and mortal women. Poseidon, much like Zeus, also had many affairs but unlike Hera, Amphitrite was not jealous. In fact, the myths don't indicate that Amphitrite took much notice of her husband's love affairs.Poseidon triumphs over Zeus in marriage because Poseidon seemed to be more loyal to his wife. These two very powerful gods have numerous similarities and differences. Yet one is triumphant over the other in two of three categories. Zeus is triumphant in power and place of rule. Poseidon is superior when it comes to marriages. This shows that when comparing and contrasting Zeus and Poseidon derived from power, place of rule, and marriages Zeus is the finest god.

Apple a Day Keeps a Doctor Away

Pet a Day Keep the Doctor Away! INTRODUCTION: A. Attention-Getter: They say that an apple a day keeps the doctor away, but how much better would you feel if the apple was being presented to you by a cute dog or cat? B. Tie to the audience in this persuasive speech topics outline: If someone that you care about is dealing with encroaching old age, spending some time with an undemanding, loving animal can be something that is important for you in more ways than one. C. Personal experience: For example, my granddad was in dire straits after my granny died.After thirtyfive years together, he didn't know what to do with himself until he ended up adopting an older Labrador Retriever. The change was immense, and suddenly we had a familyman who was interested in the world around him and reaching out again. The change was amazing! D. Thesis Sentence of this persuasive speech topics outline: Pets make an impressive positive change in the mental and physical health, and if you are concerned wit h the issue personally, consider the health benefit potentials for a beloved older person in your life. E.Preview of the main points of this persuasive speech topics outline: First, I will discuss the ways an animal is capable of making an elder person feel connected to the world at large. Then, I will show how the company of a loving cat or a dog makes the difference in a person's mental and physical outlook. And then, I'll tell you what to keep in mind when you are considering what pet might be appropriate for someone in your family. Transition sentence of persuasive speech topics outline: As people get older, there is very much a concern of not being needed.BODY OF THE PERSUASIVE SPEECH TOPICS OUTLINE MAIN POINT I: A human-companion animal is capable of making the elderly feel connected to the world at large. 1. Elderly people who have had their adult children leave home and who have lost spouses often find that it is difficult to connect with other people and because of this, th ey end up feeling a great deal more introverted and isolated. 2. Pets can make a huge difference when it comes to how well they cope with change and how they react to the world. An animal will depend on them, and give them that essential feeling of being needed again. . Elderly people also often find that they are living their lives without much tactile contact. Spouses might have passed on, and they might not be comfortable looking for tactile comfort from the people around them. This is where dogs and cats come in. 4. Cats and dogs love physical contact, and because of this, they are willing to go seeking it. A cat may love to sit in your lap or to sit down next to you for petting or you may find that a dog loves to roll around with and sit leaned up next to your legs†¦Transition sentence of this persuasive speech topics outline: Elderly people often develop feelings of being unloved or lonely; an animal who is concerned with them and who loves them can make a huge difference in the way that they feel. MAIN POINT II: Pets can help improving their mental health; animals seem wonderfully intuitive when it comes to responding to how their humans feel. 1. A cat or a dog, especially one that is closely bonded to you, can feel in tune with your emotions. If you have ever been upset and had an animal come to cuddle you or to check on you, you know how soothing this can be.Rhetorical persuasive speech topics outline questions: o Have you ever felt more relaxed when a cat walks up and demands to be petted? o Have you ever not been able to resist a smile when a dog comes up and wants to play? These feelings are not merely happening in isolation. 2. There are plenty of scientific studies that show us that having pets around can lower the blood pressure and help us relax. When you think about how many elderly people are often beset by feelings of stress and how this can lead to things like heart disease or impaired functioning: looking into how pets can help is ess ential! . Pets are company that is very low stress and the truth is that when you give them what they need, they reciprocate with a great deal of love and joy! At the most basic level, pets can be very non demanding company. When you mess up, they are willing to forgive you, and they do not ask for much. They need food, attention and care, but they are not going to ask for things that you cannot give them. Transition sentence of this persuasive speech topics outline: If you're interested in making sure that a beloved older person stays active and social, it is time to take a look and see what a pet can do.

Alysis of Milkshake Essay

After careful analysis of the does this milkshake taste funny case, I believe that the managements social end ethical responsibilities chapter and the influence, power, and leadership chapter hold the solution to this problem. George Stein, a college student employed for the summer by Eastern Dairy is faced with an ethical dilemma. His co-workers don’t care about proper procedures required in ensuring that the milkshake produced during the shift is hygienic and safe for human consumption. The milkshake that is produced is usually delivered to fast-food restaurants and drive-ins. George had less than a minute to think about his choices and altruism and must decide if he is going to remove the filters from the plant’s piping and, thus, allow the current production run of milkshake mix to be contaminated with maggots or refuse to remove the filters, and report the maggot problem to management. This course of action will save the company money, at least in the short run, an d allow George’s shift to go home on time. George was disturbed by the mental image of children drinking contaminated milkshakes as he weighed his ethical options. Although he does not have much empowerment, he can still do something in regards to this matter if he consults with Paul. In this case, there are several instances of poor management including a lack of proper training, and accountability and adherence to manufacturing industry standards. A company as large as Eastern Dairy should have a manager on site and more than four employees on for the night shift, especially given how critical the night shift is in meeting production needs. Paul and George have different sets of values. Paul is worried about going home early and the cost impact to the company if product needs are not met for one night with his instrumental value. Paul’s decision to ignore the issues puts George in an extremely difficult situation. Paul should be worried about the issue and the fact that George could whistle blow and call the outside authorities upon the issue. Another issue to note is the management in the corporation. All too often, employees have self serving motives and conflicts of interest that essentially stems from culture of the organization and how it operates. When George initially brings the issue to Paul, we learn quickly from Paul’s  demeanor that he had encountered this problem in the past and had seen maggots several times. Paul could benefit from behavior modification to fix his normal actions when an issue like this one is brought up to his attention. Paul is essentially immune to the feeling that George experienced as he was headed home. George should have tried to influence Paul to clean the maggots and throw the 500 gallon mix away to assure the cleanliness of the batch even though he doesn’t have the power that Paul does. If the issue is thoroughly fixed, the boss should offer positive reinforcement to get them to keep making the right decision on what to do. The lack of ethical culture that was instilled by Eastern Dairy’s management is such that the employees just care about clocking in and out and do not take pride in their work at all, they need corporate social responsibility. The fact that Paul is in a position to oversee the night shift in and of itself is a significant issue. Furthermore, the company culture did not instill the ethical values that are required to best serve customers. If they did, people like Paul would not be in a position to make decisions that adversely impact the company’s quality of work and reputation. The third issue in this case involves ethical awareness and practical intelligence and how to instill that awareness in the workplace. It starts with strong leadership and a commitment to excellence by serving the best interests of your customers. It is a system that can not be understated. Most successful organizations have a strong ethical leadership team, that includes both formal leadership with official objectives set in place, and informal leadership with the goals that have not been set but are more unofficial and unsaid. The employees look up to this for guidance and also for direction.

Las Vegas Essay Example | Topics and Well Written Essays - 1000 words

Las Vegas - Essay Example As the research stresses constantly updated society has become an icon of the American modern metropolitan experience that demonstrates, through its complex combination of theme park and city, how the spaces and practices of the metropolis have consistently shaped our modern experiences and culture. This paper declares that to remain a national attraction to the greatest possible number of consumers, hotels are quickly changed from one form of entertainment to another, from the glamorous settings of the gangster era to the family-oriented theme-hotels of the 1980s to the more sophisticated flair of the latest ideas represented in the Bellagio, an entire hotel devoted to luxury and the pampering of the cultured adult. This concentration on the new helps visitors to the city buy further into the concept of consumer spending, insisting they must participate in the latest events, gamble at the latest hotel/casino and be seen in the latest locations. It is this rapidly changing climate, as well, that Simmel suggests creates an atmosphere in which man must â€Å"react with his head instead of his heart† as the only means by which he can survive the constant sudden shifts in impressions. That the surrounding culture has bought into this concept of constant change and adaptation is evidenced in the speed with which individuals, including superstars like Brittany Spears, make life-changing decisions.

Compare and contrast learning to ride a bike versus learning to drive Essay

Compare and contrast learning to ride a bike versus learning to drive a car - Essay Example Riding a bike may be perceived to be a hard art because of the techniques that an individual requires to maintain balance. Thus, it will require the learner to engage in riding a bike a number of times with failures and success to be able to acquire the skills required. Similarly, learning to drive will require practice in which the learner will have to drive a car with the help of an instructor to be able to get used on how to engage the various components that are related to the moving mechanism of a car. Remarkably, both learning to ride a bike and drive a car are arts that are perfected through experience. Even after getting the knowledge to ride a bike, it is often likely that an individual will have to keep on engaging in the art to ensure that all the techniques acquired are perfected. It becomes an art because a learner has to know each component of the bike and their operation in certain circumstances while riding. This also applies to learning how to drive a car, which is more of gaining the experience rather than just learning the basics of its mechanism. It also becomes an art because a learner will have to master each of the car’s components and their application during driving. Both experiences happen once in an individual’s life though a person may decide to engage in lessons that will act as reminders in few cases. Once an individual is well acquitted with the skills necessary to ride a bike, gets experience and perfects the art, it will not be necessary for an individual to get involved in other learning process unless she/he would like to participate in specialized riding skills applicable in sports. Likewise, this applies to learning to drive a car because once a learner has passed the driving test and has been issued with a driving licence, there is no need to further engage in the learning process. Learning to drive a car differs with learning to ride a bike in

Harmful effects of boxing Essay Example | Topics and Well Written Essays - 1250 words

Harmful effects of boxing - Essay Example All this just cannot be valid things to make us consider it as a necessary one in our life. Unless we take a broader view, the real effects of boxing cannot be understood in real sense.Is boxing really a sport This is the question that has to be focused on first. The duty of any sport is to entertain the audience and give them pleasure, but not at the cost of the participant's life. We can very well say that all sports are dangerous and boxing is one among them, but the truth is risks in the other sports are accidental, whereas in boxing the purpose of hurting is the real goal. In the name of defeating a person, the boxer actually takes the chance of injuring his opponent fatally. Looking at each men fight for their lives and getting the pleasure from it is what we are all have been doing. Is it not the worst form of entertainment It is very surprising to see how inhumane we are just as the boxers out there.We should derive happiness from sports, the games should encourage us. It sho uld give progress for individual development for both body and mind. This should be the real motive of all sports. But clearly, boxing does not seem to do this. It is just a brutal and barbaric way of human behavior that is all. The real objective of boxing is to knock the opponent to unconsciousness and then claim the title, no matter even if life is lost. In what way does it sound good Is there anything in this sport that we can implement in our life Does it teach us anything These are some questions that we all should think about. Only then we will be in a state of mind to accept the tragic nature of this savage sport. Though there are so many developments in science, technology and education, we have failed to care about certain things. One among them is boxing. We have not understood to look at it as something threatening the life of the players. We are happy to look at them thrashing and punching each other and bleeding throughout the game and with such a stupid curiosity we wait in want of more. More than the players, I personally condemn the authorities and audiences who are the real triggering force behind these boxers. If we stop considering it, things will change and slowly this game would die out in the end. To be very frank, there is nothing fruitful that we can obtain from this game. We have made ourselves to risk in unwanted activities to destroy ourselves. Boxing is one of those industries that make the life of people worst. Here humans are exploited in the name of sport. Boxing triggers our inhumane behavior and makes us act like beasts which sometimes end in killing each other. When education tries to modify human behavior, sports such as this really messes up everything and makes us loose our sense. Here are few cases from which we ourselves can witness the brutality of boxing. BOXING IS HARMING Three hundred thirty boxers have died from injuries received in the ring as per a survey taken from 1945. Though these statistics are no greater than that of football or hockey, you must remember that the very purpose of boxing is to inflict as much pain or injury to the opponent as possible. There are many causes of these boxing-related deaths, however. One cause of death among boxers is long-term diseases such as Alzheimer's or Parkinson's. One such case is that of Sugar Ray Robinson. Though he did not die directly after a boxing match, it is believed that Alzheimer's contributed to his death. He died at the age of sixty-eight in 1989.

Lizardo vs Denny Inc. NDI Case Study Example | Topics and Well Written Essays - 750 words

Lizardo vs Denny Inc. NDI - Case Study Example In handling the situation, the security guards and the Denny’s management should have calmly sorted out the issue, therefore avoiding the extremism they found themselves in. In a country having high racism records, the affected races were bound to be paranoid and treatments from the major races that seemed unfavorable were construed to be discrimination.Having this at the back of their minds, it would have been therefore proper that the when Chiu complained of the long wait and introducing the element of discrimination , to be explained to that there were others on the waiting list long before them. A customer’s complaint should have been addressed soberly and not with annoyance of Ms. Kirts and the subsequent ejection of Lizardo, the second complainant to their services.The security guards reaction and the shoving of the two plaintiffs’ was a clear indication that Mr. Adam had personalized the whole issue which should not have been the case. The security guard s hould not even have involved himself in the word exchange as this aggravated the tension and led to the physical fights. He should have however restrained himself from anything that would suggest to the paranoid plaintiffs that they were being discriminated against.The manager on the other hand also seemed to have personalized the issue and the African American complaint of the security guard is taken as an offence leading to the profane respond that made them be ejected too out of the restaurant.

Apply knowledge gained pertaining healthcare services in the US, users Coursework

Apply knowledge gained pertaining healthcare services in the US, users of health information, information systems, and their use - Coursework Example While the duration of the patient stay continues to shorten therapies that were traditionally completed in the acute care setting are performed at home (Advanced care Inc, 2012). Finishing a course of intravenous antibiotic therapy used to be a rational for hospitalizing patients and this is not the case anymore. As long as the patient is steady, a peripherally inserted central venous catheter is placed and the patient is sent home with the catheter. Arrangements for the client are also made for them to get and complete a therapy at home. As both a licensed and a joint accredited infusion pharmacy, Advanced Care Inc makes the patient comfortable and safe at home. Advanced care Inc understands its requirement for exceptional healthcare. It pays great detail and excellent care as the home infusion specialists. This is a company owned by nurses and this makes its concentrate on the patient’s wellbeing. The company also commits itself to advanced patient care by offering both nurs ing and pharmacy services. The company’s main objective is to put the needs of the patients first and not profits. With the company’s experienced pharmacy staff and nursing staff, it continues to develop to meet the needs of insurance companies, physicians, hospital discharge personnel and individual patients. Infusion therapy involves the administration of medication through a needle or catheter. It is prescribed when a patient’s condition is so severe that it cannot be treated effectively by oral medications. Typically, â€Å"infusion therapy† means that a drug is administered intravenously, but the term also may refer to situations where drugs are provided through other non-oral routes, such as intramuscular injections and epidural routes (into the membranes surrounding the spinal cord). Diseases commonly requiring infusion therapy include infections that are unresponsive to oral antibiotics, cancer and cancer-related pain, dehydration, gastrointestina l diseases or disorders which prevent normal functioning of the gastrointestinal system, and more (Advanced care Inc, 2012). Other conditions treated with specialty infusion therapies may include cancers, congestive heart failure, Crohn’s Disease, hemophilia, immune deficiencies, multiple sclerosis, rheumatoid arthritis, and more. Home Infusion Therapy Until the 1980s, patients who used to get infusion therapy had stay in the setting of inpatient for the period when they got the therapy. Amplified importance on cost-containment in healthcare plus expansion in the administration of clinical therapy, led to approaches of administering infusion therapy in alternate settings. For individuals who need long-term therapy, in patient care is not just extremely costly, but also averts the individual from recommencing normal work activities and lifestyles. Home infusion has been confirmed to be efficient and safe to inpatient care for a number of therapies and diseases. For most patien ts, getting treated at home or outpatient infusion group setting is appropriate for the care of inpatient. A number of providers of therapies of home infusion work on more than one ambulatory infusion suites that are preferably meant for some situations of patient therapy. A provider of infusion therapy is usually a closed door pharmacy that provides infusion therapies at the comfort of the home. Demographic Information Patients of all ages and races visit the hospital on a regular basis. These patients include patients aged between 13 years up to 30 years. Patients aged 30

Compare and Contrast their attitudes towards motherhood, proposing why Essay

Compare and Contrast their attitudes towards motherhood, proposing why the differences and similarities exist - Essay Example She is shown as having love for her children but her abortions are quite ironic. The poem talks about a mother who is no mother (Grimes 2007). The attitude towards motherhood and children is quite loving but the act of abortion indicates that the mother never wants her children. She considers it a crime that indicates that she is fully aware of her act of abortion. From Atwood’s narration, it appears that both the women are one and have the same body (Tyler 1982). Jeannie is the protagonist of the short story and she is the would-be mother. The attitude towards motherhood is not given as it is something pleasant and wanted but something that has been imposed on the woman. The mother is shown as suffering. It is shown that mothers have a painful duty to perform in child birth and that’s all. The mother of â€Å"The Mother† never gives birth to a child but loves her children in her fantasy while the mother in â€Å"Giving Birth† gives birth to a child but shows a little concern towards the child and considers herself in a divided personality. Tyler, Anne. The Complexities of Ordinary Life: The Dancing Girls and Other Stories by Margaret Atwood. 1982. Retrieved on 9th February 2009 from

Consumer Law Case Study Example | Topics and Well Written Essays - 2000 words

Consumer Law - Case Study Example Judges are confined to the law made by the parliament they are to interpret the law according to the context of the case and decide keeping the spirit of the statute Law intact. Since statue law is precise and fundamental it cannot see the roots of the case, therefore the judge made law makes these gaps in deciding the cases in the interest of justice. Consumer law in UK is of 30 years old. It developed as the years passed on. It is now having substantial number of Acts and Regulations to provide the justice to the consumers. Due to the electronic revolution and increased competition and improved marketing system the consumers face a lot of hardships and are subjected to cheating and undue inducements. To protect them from these hardships the consumer laws are expanded to meet requirements. These consumer laws are made so simple and so logical that there is no ambiguity in understanding these laws even by a common man. And the relief it provides is as that what a man of ordinary prudence think with regard to the trader and what he feels just and reasonable. If any trader gives a wrong goods than what you ordered a common man says the price of such goods need not be paid. This is exactly what consumer law also says. Still the knowledge of consumer law is important since it gives more than what customer thinks deserved to get from a trader. In the above example a person without any legal knowledge thinks he need not pay for the product but consumer law says more that he deserves an extra amount from the trader as compensation. Consumer law protects the customers from the negligence, irresponsibility and wrong doings by the traders and there by makes consumers suffer. When can we say that the trader is at fault We can say that they at fault when they do not follow the law relating to the trade and they do not pay adequate attention to the consumer's needs and when they follow the unfair trade practices to gain undue profits at the cost of consumers etc. There are statues and laws made to regulate the trade such laws are Sale of Goods Act 1979 (as am emended), Supply of Goods and Services Act 1982. Other laws which are also known as consumer laws and which the consumer shall have a minimum and basic knowledge about them to safeguard themselves. These laws will be discussed later in this issue. These statues lay down principles that the traders should follow and all the traders are to abide by this law. Sale of goods Act prescribes certain conditions that good sold shall comply such as quality, quantity, tim e etc to the satisfaction of the consumers. Sale of goods act is also a contract which mutual agreement between the customer and the trader. The trader is bound to supply the agreed quality, quantity within the agreed period of time. Simultaneously the customer is also bound to pay the amount as agreed once the trader performs his part of agreement. If any defect in the product is made known to the customer and the customer agrees to buy with the defect then later he cannot take shelter of defect in the goods and pray for compensation or exempted from payment of the price. The burden of proof of the trader's failure or wrong is always lies on the customer except in specific condition such as where the trader gives guarantee of the goods of its life and the product does not lost for the guartee time in this condition it is the trader to prove that the product has fulfilled its guaranteed period etc. In every

Indian girl Essay Example for Free

Indian girl Essay He was a good husband. No one could deny it. He let her have her own way, indulged her, even. When the kitchen was remodelled, for example, and she wanted pink and grey tiles even though he preferred white. White. A clean colour. A colour he believed to be innocent, just like his wife.  He was traditional as an Indian man could get. He had expectations from his wife. Demands that had to be fulfilled.  She would dress as he would tell her too, sleep with him when he wanted her to.   Not only that, she would provide him with a son and a daughter. The duty of every Indian wife was to give their husband a child, regardless of whether they wanted to or not. He would be the provider in this relationship. She would cook and clean at home while he worked.  It was tradition after all and he was very traditional.  However, when he did put his foot down he would often soften his nos with kind remarks. There had been two occasions that he strongly remembered in which he had to be firm. Like when she wanted to get a job and go back to school or buy English clothes.  Nobody in his family had ever worn English clothes, except for the men that is.  His mother, his mothers mother and sisters had always dressed in Indian clothesno matter what the occasion. He preferred Indian clothes on his wife too. After all they hid her body. The loose blouses didnt reveal her breasts like some English tops or show an unnecessary amount of cleavage. The endless mounds of fabric concealed his wifes legs and waistline.  He believed his wifes body was just for him to look at. Why tempt other men to look at his wifes curvaceous hips or low cut neckline?  The soft remarks that often accommodated his nos were mostly, What for? Im here to take care of you or You look so much prettier in your Indian clothes, so much more feminine. He would pull her to his lap and give her a kiss and cuddle, which usually ended with him taking her to the bedroom. That was another area where he had to be firm. Sex. His wife was constantly pleading with him, Please, not tonight. He didnt mind that. She was, after all, a well-bred Indian girl.  She had good Indian values that he felt all Indian women should have. Her dreams in life were those of his mothers. She wanted to marry, have children and live a contented life in a glorious home. She was conservative and an introvert. Not a woman who would cause him embarrassment in front of friends and family. Timidsomeone who needed support and he believed that he was indeed the support she needed. But her reluctance went beyond womanly modesty.  After dinner for instance, she would start on the most convoluted household projects, soaping down the floors, changing the liners in the cabinets. The night before she had disappeared shed started cleaning the windows, taking out the Window cleaner and rags as soon as shed put the boy to bed, even though he had mumbled, Lets go.  Surely he couldnt be blamed for raising his voice at those times (though never so much to wake his son) or for grabbing her by the elbow and pulling her to the bed, like he did the night before she disappeared. He was always careful not to hurt her, he prided himself on that. Not even a little slap. And he always told himself hed stop if she really begged him, if she cried, After some time, though, she would quit struggling and let him do what he wanted. But that was nothing new. That could have nothing to do with the disappearanceafter all that was his right.  His grandfather had done the same with his wife, his father had treated his mother the same way too and she had turned out fine hadnt she?  So, why should he have treated his wife differently? She too was an Indian woman and for generations Indian women had been afflicted upon. So what made her so special? Why couldnt he behave the same way with his wife as his male ancestors had with theirs? Two weeks passed and there was no news of Zeneve, even though the husband had put a notice in the local newspaper as well as a half-page ad in India West, which hed photocopied and taped to all the neighbourhood lampposts. The ad had a photo of her, a close up taken in too bright sunlight where she gazed gravely at something beyond the camera.  How on earth will you come up with that kind of money? asked his friends. The husband confessed it would be difficult, but hed manage somehow. His wife was more important to him, after all, than all the money in the world. And to prove it he went to the bank the very same day and brought home a sheaf of forms to fill in so that he could take out a second mortgage on the house. He kept calling the police station, too, but the police werent much help. (They were working on it apparently.) Theyd checked the local hospitals and morgues, the sheltersbut there were no leads. It didnt look very hopeful.  So finally he called India over a faulty long-distance connection that made his voice echo eerily in his ear. He told his mother what had happened.  My poor boy! she wailed. Left all alone (the word flickered unpleasantly across his brain, left, left.)  How can you possibly cope with the household and a child as well? she added. And when he admitted that yes, it was very difficult, could she perhaps come and help out for a while if wasnt too much trouble, she replied Of course! Ill come right away and stay as long as you need me too and what was all this English nonsense about too much trouble? Youre my only son arent you? She even said that she would contact the wifes family too so he wouldnt have to deal with that awkwardness. He was relieved at his mothers kind gesture. How could he possibly face his in-laws at a time like this? How would he tell them that there one and only daughter may never come back?  Within a week his mother had closed up the little flat she had lived in since her husbands death, got hold of a special family emergency visa and was on her way. Almost as though shed been waiting for something like this to happen, said some of the women spitefully. These were his wifes friends, though in his opinion, acquitances would be a more accurate word. His wife had liked to keep to herself, which had been just fine with him. He was glad, hed told her several times, that she didnt spend hours chattering on the phone like the other Indian wives.  He was livid when this gossip reached him (perhaps because he had the same insidious thought for a moment, when at the airport, he noticed just how happy his mother looked.) Really he asserted to his friends, some people see only what they want to see. Dont you think it is a good thing she has come over?